To an ever-increasing extent, the communication of fashion is achieved through visual image. Existing primarily in the digital network, The digitised Fashion project, aims to explore the effects of this dematerialisation on the capture and consumption of fashion as digital image commodity. Through techniques of analogue and digital technology, the relationship between image, viewer and the digital environment was questioned.
Abstract
Breaking boundaries of authority and context the voice of fashion is obscured. It’s realities disguised behind the gloss of the digital image. Its truth instinctually challenged. Reduced beyond the second dimension, it's binary representation attempts to hold value.
However, lacking depth and physicality the digital image is infinitely disposable. Ricocheting past into the limitless realm of digital space. A shallow, short-lived experience. Consumption without the consequences. Immediately visible consequences at least.
Following the image, the toll becomes evident. Consumed by the masses at hyper speed. Dissolving its character with every interaction. Sustaining the commodity demand without physical interference. Existing infinitely and incessantly. Always available.
What then has the digital image left for fashion? It would seem just a depleted ego.
The Digital Real
The digital image. Concealing the Real
Digital image manipulation
Model: Elle Pattenden
Photographer: Rohan Stanley
The Real Reel
The collapse of digital image
VHS photoshoot recording played on loop
Model: Elle Pattenden
Photographer: Rohan Stanley
The Alternate Real
The realities disguised behind the digital image
BTS photoshoot - digital and analogue captures
Model: Elle Pattenden
Photographer: Rohan Stanley
The Digitised Fashion
Flat
Three dimensions.
Reduced to two dimensions.
Reduced to two dimensions.
Analogue garment flat lays
How Flat
Increased to three dimensions.
Within two dimensions.
Analogue double exposure
Integration
Visual media technology integrated into the every day.
We live and consume in simulation.
VHS tape woven into a T-Shirt
Consumption Mirror
Consume. Deplete. Reflect. Repeat.
Instagram proliferation
Reality Alternate Reality
The real representation.
Represented at hyper-speed.
3D scan and print
3D print at different speeds
